Hedstrom Remains Optimistic

A new report released today suggests that the recent economic recession may be linked to less spending by consumers. “This isn’t the type of conclusion we just like to throw out there,” said economic assessment adjustor, Juan Ricardo, “but, this type of information will have a big impact on confidence and it couldn’t come at a worse time.”

Try telling that to local merchant Shelly Hedstrom. Hedstrom’s vintage dress store suffered a blow this Christmas when her sales plummeted 13% from last years sales. “I don’t get it, I did my marketing and wrote a very good business plan” complained Hedstrom. Unfortunately for Hedstrom, if Ricardo’s projections prove to be true then 2010 is looking anything but hopeful.

Or is it? Danny McNaramano may suggest that perhaps people are ready to spend again, but you just have to pick the right business. McNaramano went into business last year selling sundry supplies and he couldn’t be happier or more successful. “My motto is make a person feel good, which makes them feel more confident and more likely to buy.” Sound advice but how does it apply to the bigger picture? All I can say is that life is hard.  Get used to it.